WR Presents: Transform Yourself: Building Your Own Personal Brand

 

Be aware of the impact of image to your success, and learn what it takes to create an image that supports your personal and career goals.

 

 

20 January 2016

The speaker, Yap Aye Wee, is a 20-year veteran in the service industry, with a combination of experience in both the Hospitality and the Financial Services industries. She is both practitioner and strategist, and has been leading management initiatives to transform people and organisations, herself managing priority clientele who demand the very best of the organisations she has worked in. Image and perception management is, in her experience, an under-rated but critical competency and mastery of this competency is pivotal to personal transformations.

Her talk introduced participants to the importance of key image elements such as Colour, Fit, Style and Fabric, and how one can leverage these to support their image goals. Her talk covered the importance of first impressions, the psychology of colour, credibility drivers and detractors (the principles affecting credibility), wardrobe planning and the common mistakes or faux pas made by working professionals. 

 

About the Speaker 

Yap Aye Wee is a 20-year veteran in the service industry, with the unique combination of experience in both the Hospitality and the Financial Services industries. She is both practitioner and strategist, and has been leading management initiatives to transform people and organizations while still remaining very much a part of the frontline, herself managing priority clientele who demand the very best of the famous organizations she has worked in. Image and perception management is, in her experience, an under-rated but critical competency and mastery of this competency is pivotal to personal transformations she has witnessed. 

 

With this unusual breadth of exposure, she is equally conversant and at ease both in the frontline and the boardroom. She understands the challenges facing individuals handling tough client interactions, those seeking entry into an organisation and those climbing the corporate ladder, and as a senior executive, she also knows what creates and what breaks rapport, trust and credibility in each of these vital interactions. These practical insights are very current and valuable to anyone who has hit a plateau and is seeking a breakthrough.

She has hired hundreds of people and has also personally coached many using the very best techniques distilled from the countless frameworks she has vetted and road-tested over the years. Her learners’ testimonies are a testament to the value she creates for all her clients.

She is a passionate advocate of personal growth and in her personal time, is committed to work with her clients and support them in their pursuit of their aspirations in life and career. She has worked with clients on a one to one basis as well as in workshop formats. Her clients include those in senior management positions, frontline sales and service personnel and anyone with an interest in defining and developing their personal brand.